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Co-design helps to connect branding and rangatahi atawhai

After collective feedback from the National Youth Council around merchandise and branding, VOYCE Whakarongo Mai recently added to its collateral catalogue.

The additions come on the heels of consistent feedback from tamariki and rangatahi atawhai on merchandise not being youth friendly.

VOYCE added phone pop grips (sockets), square drink bottles and new VOYCE T-shirts that sees the logo run down the right front side, and contact details on the back.

“It’s important to us that we carry the idea of co-design right throughout our organisation,’’ Communications Advisor Aden Miles said.

“The three examples of additions to our merchandise offerings came specifically from feedback from our National Youth Council. We also acknowledged that our merchandise did not have contact details on them.’’

The new merchandise has been received well with feedback being positive, particularly around the new T-shirt designs which sees the image of a child replaced with the VOYCE logo.

If you have any questions around VOYCE branding and merchandise, please contact Communications Advisor Aden Miles on aden.miles@voyce.org.nz.